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Having just yesterday accidentally formatted my little SanDisk Cruzer while doing a Server 2003 install I found it convenient to look around for ways to restore the U3 software to the little drive. Many thanks to My Digital Life for the following links specific to the various flash drive brands. Just download the software, insert flash drive, run software, enjoy restored U3 capability on drive.

SanDisk: U3 LaunchPad Installer (LPInstaller.exe)
Kingston: DataTraveler U3 Launchpad Updater (U3update.exe)
Verbatim: Store ‘n’ Go U3 Smart Drive Launchpad Update (u3updater_verbatim_us.exe)
Intuix: U3 updater program (u3updater_1.0.5.5.zip)
Memorex: Mini TravelDrive U3 Launchpad Updater (U3 Launchpad v1.4.0.2 Updater.zip)
PQI: Cool Drive U3 Updater (U3updater_build_1.0.5.5_17.1.0.0.zip)
TwinMos: Mobile Disk Launch Pad Updater (ap_updater_u3_mar07_v1055.zip)

Clever-Stuff, disgo, busbi and Ativa: Run “Check for Software Updates” button inside U3 Launchpad Status and Settings
disk2go: SMART / SMART II (disk2go_u3updater_1.0.5.5.exe) disk2go® RETRACT U3 (R1) (d2g_retract_u3_updater_1.0.5.5.exe)
Extrememory – U3 Smart Drive Launch Pad (ExtreMemory_Launchpad_Installer_1.4.0.2_55.1.0.1.exe)